Master of Arts in Public Relations Overview The online Master of Arts in Public Relations degree program MAPR equips students with critical thinking and professional practice skills while challenging them to integrate biblical thought with contemporary cultural concepts. Graduates of the online Master of Arts in Public Relations degree will exhibit creativity, confidence, and competence as they research, plan and implement action, communicate effectively and evaluate campaigns as needed to accomplish successful public relations efforts. They communicate with credibility, relevance and impact. They are standard bearers of ethical communications—champions of accuracy, truth and integrity as they lead the field.
Strong media relations, however, does more than just get your name out there. It boosts awareness of your brand, reinforces your professional credibility, and provides an invaluable resource for successful crisis management.
Though it can be overwhelming, creating a successful media relations plan can give your brand a decided advantage in your market. Here are a few guidelines to get started. Before you jump into the spotlight, take some time to lay the groundwork for a solid business platform.
Are you trying to build more brand awareness? Boost sales or leads?
Increase your website traffic? Also, consider your target audience. Who do you want to reach? How do you want them to perceive your brand? A little pre-planning can help you determine the most effective and relevant media channels to reach your objectives, and just as important to accurately measure the success of your strategies.
Find your news — and share it. Whether online or in print, your media or press kit presents a professional snapshot of who you are and what you do. Media kits can include background or product information, employee bios, photos, samples of press releases or other previous media coverage, brochures, booklets, FAQs, or even videos.
The exact contents can vary a little depending on your audience, but they should always be useful to your media contacts, and relevant to the story they tell.
Make a list, check it twice. What are their marketing needs, and what kinds of stories do they write or cover? Study each publication or program carefully to be sure your story fits their angle.
Alternately, you can contact journalists and reporters directly via phone or email. Just be sure to personalize your pitch. How is your news relevant and meaningful, and why they should be interested?
How does your expertise fit their audience? Keep the channels open. Reporters and journalists have busy schedules. Whenever media contacts want to interview your customers directly a great way to add a personal touch to your brandbe sure to send them some background info to help create context.
You can even suggest questions for them to ask. Be aware of deadlines. Reminders are helpful, too. Finally, ace your interview.
The time your brand actually spends in the spotlight is perhaps the most important point of positive media relations.The public relations plan is one of the most important documents you will produce in your career. It has been said that public relations is the result of form and substance.
If you take a “cookie cutter” cutter approach to public relations planning, you’re doomed to fail.
Step back and take the time to do your homework. What are you trying to . Join Us.
More than diverse public relations professionals are members of Central Iowa PRSA. Our members run the gamut from solo practitioners to heads of leading public relations organizations, from students to new graduates to seasoned, "done it all" veterans but all are linked by a common interest in ongoing education and professional development to enhance our careers and capabilities.
Writing skills are an important part of communication. Good writing skills allow you to communicate your message with clarity and ease to a far larger audience than through face . Public relations (PR) is the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public.
Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment.
Public Relations For Dummies, 2nd Edition By Eric Yaverbaum, Robert W. Bly, Ilise Benun, Richard Kirshenbaum When you’re putting together a PR Plan, before you get too broad, you have to be specific.